Vodafone has come up with an initiative of self defense umbrella roping in the m-pesa service. Ogilvy has designed the strategic campaign connecting money with protection. The concept of educating the self defense using an umbrella to women whose husband lives at far places to earn their living is good. However how effective it will be is a bit questionable.
Self defense is an art which cannot be taught by means of an umbrella, it basically depends on the temperament of the lady how effectively can she handle the emergency situation. An umbrella can be very easily knocked down by the attacker keeping in lieu his physical capacity compared to woman. Also these women have their own comfortable ways to protect themselves with the attacker be it pepper spray or anything else. Temperament of the woman is what makes her less susceptible to crimes. Take the case of women from punjab or haryana region they are more laborious than any other ordinary women and they have the potential to drag away the nuisance. Take the case of north east there women have a big say in the family the society there is maternal and they are like the head of the family who are potential to take care of their children and home when their husbands are away. One very subtle message from the umbrella will be loud and clear that this woman receives money from mpesa and her husband is away because she got it from there. Now the woman will be more susceptible to be attacked or mobbed for money. If instead of making umbrella showing all the pictures of self defense, they can make people understand the ways of self defense by continuous training camps in their village. Not only those women whose husbands are not there but to the girls of the village. Village is a place where everybody knows each individual personally so the physical trainers for women can come under one umbrella to take their class for may be once in a fortnight. slowly and steadily we can win the race. It will not only educate the needy but also prepare others before time.
The connection of money and self defense umbrella is good which provokes further thoughts to ponder upon and handle the situation effectively.
Have a look at the advertisement.
Self defense is an art which cannot be taught by means of an umbrella, it basically depends on the temperament of the lady how effectively can she handle the emergency situation. An umbrella can be very easily knocked down by the attacker keeping in lieu his physical capacity compared to woman. Also these women have their own comfortable ways to protect themselves with the attacker be it pepper spray or anything else. Temperament of the woman is what makes her less susceptible to crimes. Take the case of women from punjab or haryana region they are more laborious than any other ordinary women and they have the potential to drag away the nuisance. Take the case of north east there women have a big say in the family the society there is maternal and they are like the head of the family who are potential to take care of their children and home when their husbands are away. One very subtle message from the umbrella will be loud and clear that this woman receives money from mpesa and her husband is away because she got it from there. Now the woman will be more susceptible to be attacked or mobbed for money. If instead of making umbrella showing all the pictures of self defense, they can make people understand the ways of self defense by continuous training camps in their village. Not only those women whose husbands are not there but to the girls of the village. Village is a place where everybody knows each individual personally so the physical trainers for women can come under one umbrella to take their class for may be once in a fortnight. slowly and steadily we can win the race. It will not only educate the needy but also prepare others before time.
The connection of money and self defense umbrella is good which provokes further thoughts to ponder upon and handle the situation effectively.
Have a look at the advertisement.
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