Recently #Facebook has come up with a series of two advertisement talking about the social issues in 10 seconds. The campaign runs especially for mobile consumers as the format is adapted to mobile.
Format of advertising is going tremendous changes in the recent times with the overlapping of social media. The stronger the prevalence of social media more and more people are attracted to exploit it at their own terms.
Facebook has brought in the issue of moral stories where the bias should be removed. they have not only addressed the issue but at the same time posed a solution for it as call for action.
Just like the big firms invest in the CSR activities to grow beyond, this is a simple act by Facebook to dedicate its existence being socially responsible. If this investment brings in the positive change in the society, this is capable enough to become a law of social media "Investment in addressing the social causes". Though it is a very debatable genre to work on, still some major threats which are globally seen as root cause of problems like global warming, Gender bias, Healthy eating habits etc can be addressed by powerful narratives.
Both the narratives by Kiran Rao are amazing!
Both the stories are a must watch!
Format of advertising is going tremendous changes in the recent times with the overlapping of social media. The stronger the prevalence of social media more and more people are attracted to exploit it at their own terms.
Facebook has brought in the issue of moral stories where the bias should be removed. they have not only addressed the issue but at the same time posed a solution for it as call for action.
Just like the big firms invest in the CSR activities to grow beyond, this is a simple act by Facebook to dedicate its existence being socially responsible. If this investment brings in the positive change in the society, this is capable enough to become a law of social media "Investment in addressing the social causes". Though it is a very debatable genre to work on, still some major threats which are globally seen as root cause of problems like global warming, Gender bias, Healthy eating habits etc can be addressed by powerful narratives.
Both the narratives by Kiran Rao are amazing!
Both the stories are a must watch!
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