An overview of Happily Unmarried journey in marketing

E-commerce is paving way for innumerable entrepreneurs to enter the retail sector and make it more competitive. There are so many sales or offers or special day discounts or deals which are keeping everybody in this business on their toes. The tricks like increasing the price first and then be pretentious about the prices has made the e-commerce player paid price in their own terms like negative word of mouth from people. Small small business have flourished in every nook and corner which has become the livelihood of many people. One such inspiring group of people who thought of something innovative and experimented way ahead of time in the time around 2003 when no flipkart also existed were the founders of "Happily Unmarried", Rajat Tuli and Rahul Anand.

The approach of finding fun and ability to generate a wow factor associated with their products is unique. We all laugh and giggle when we watch something humorous be it a tv series or a humorous commercial, if that was not the case Chandler Bing of Friends or Barney Stinson of HIMYM fame would not have been the some of the most memorable characters of our time. Appreciating fun in small small things around us is not an easy task. It requires a third eye vision which only a handful of us can think of. Happily Unmarried is not an unknown name for the times at present. They have never come up with any TVC or any print media but still they are able to create a buzz online. Their products are getting popular and youth once in a while definitely experiments with their products. Their success has inspired so many other entrepreneurs like Chumbak, stupid-intelligent, quirkbox etc. Their humorous posts are awesome which makes people appreciate things around them. (http://www.happilyunmarried.com/blog/). Their messages are straight forward they speak loud and clear and to the point. They dont hesitate to make fun of our celebrities too but in a subtle manner. Its not like a going viral because of inappropriate content just like what AIB did and it became the matter of debate. There is always a thin line between humor and making fun to get people laugh. People laugh aloud when they see Satires but they dont learn to appreciate the things in a positive manner when they are looking at humor.

The kind of marketing strategy Happily Unmarried is following is really incredible, gaining grounds and becoming popular amongst masses. It is a perfect blend of knowing what ingredients works best for my brand. Itsnot always the root of traditional media which help you to make your brand but it the right strategy at the right time what matters the most.