Century Ply "Hamesha Tyaar" ad review

Century ply has this time come up with a brilliant advertising done by Mudra which truly demonstrates the brand key points in a wonderful manner.

Century ply has always focussed on the strength of the plywood by means of its strength of absorbing any amount of force. earlier it has come up with advertisement which had humor involved in showing the perseverance against the odds it faces be it difficult weather condition, or the thrust. The two earlier ads were quite different from this one in context of the emotional angle which was absent earlier. Have a look at the earlier advertisement.

This ad shows the strength against all unexpected footfalls but still remains undefeated. The mood of the setting is a funny one.

The other one has used the humor of husband wife relation in which the husband forgets the anniversary and the most safe place is the closet made of century plywood.

The mood in this one is funnier than the other one. It also compares the strength with the cement and brings out the hilarious angle. This ad may overshadow the brand point of vies vis a vis the humor, as humor will be most memorable. The earlier ad brings out the brand point of view in a more forceful manner in which the brand shre of screen is even more.

After these two good advertising the brand has again come up with the recent "Hamesha Tyaar" ad campaign. This ad strongly focuses on the rough handling of the chest contrasts it with the adversities which are compared to that of the soldier whose life is at risk and faces tough challenge everyday. Out of these three ad this time the brand has chosen an entirely different approach which is more robust.

One more important point to ponder a thought the actual customer and consumer in this case can be different. In the first ad discussed it is targeting the consumer to make them aware about the strength of their brand, in the second one more directed towards the consumer and in the third one brand recall for the consumer for its toughness. 

An overview of Happily Unmarried journey in marketing

E-commerce is paving way for innumerable entrepreneurs to enter the retail sector and make it more competitive. There are so many sales or offers or special day discounts or deals which are keeping everybody in this business on their toes. The tricks like increasing the price first and then be pretentious about the prices has made the e-commerce player paid price in their own terms like negative word of mouth from people. Small small business have flourished in every nook and corner which has become the livelihood of many people. One such inspiring group of people who thought of something innovative and experimented way ahead of time in the time around 2003 when no flipkart also existed were the founders of "Happily Unmarried", Rajat Tuli and Rahul Anand.

The approach of finding fun and ability to generate a wow factor associated with their products is unique. We all laugh and giggle when we watch something humorous be it a tv series or a humorous commercial, if that was not the case Chandler Bing of Friends or Barney Stinson of HIMYM fame would not have been the some of the most memorable characters of our time. Appreciating fun in small small things around us is not an easy task. It requires a third eye vision which only a handful of us can think of. Happily Unmarried is not an unknown name for the times at present. They have never come up with any TVC or any print media but still they are able to create a buzz online. Their products are getting popular and youth once in a while definitely experiments with their products. Their success has inspired so many other entrepreneurs like Chumbak, stupid-intelligent, quirkbox etc. Their humorous posts are awesome which makes people appreciate things around them. (http://www.happilyunmarried.com/blog/). Their messages are straight forward they speak loud and clear and to the point. They dont hesitate to make fun of our celebrities too but in a subtle manner. Its not like a going viral because of inappropriate content just like what AIB did and it became the matter of debate. There is always a thin line between humor and making fun to get people laugh. People laugh aloud when they see Satires but they dont learn to appreciate the things in a positive manner when they are looking at humor.

The kind of marketing strategy Happily Unmarried is following is really incredible, gaining grounds and becoming popular amongst masses. It is a perfect blend of knowing what ingredients works best for my brand. Itsnot always the root of traditional media which help you to make your brand but it the right strategy at the right time what matters the most.