With the advent of the new era of online shopping, some brands are banging aloud with their wonderful Sales revenue. The traditional media for them seems to be a good old day story starting as " once upon a time....". When there is a roar of Asian tiger for "Make in India" the Chinese Dragon is sending the fire by targeting India's potentially untapped telecommunication market. The brand sending jitters to Apple and the other smartphone players is doing great business in India.
Some people call it phenomenal and some call it a theft, but at present the brand is hatching golden eggs. The most amazing part is this brand has followed an exceptional growth chart without spending money for the big launch. Despite shipping few defective sets too, it managed to sail through by working on its quick replacement of defective sets. What strategy worked out for it is really important to think about.
Collaborating with the important online player Flipkart, has done wonders for both of them. While other online players like Snapdeal and Amazon can only manage to sell their screen guard or their flip covers, Flipkart gave it a buzz with prior registration and limited stock availability.
Chinese products are anyways a hit among Indian masses. So the buyers had a doubt about the quality of the product as they are famous for cheap price with no assurance of the warranty of the product. Targeting mobile phones worked out as people love to experiment with new devices and flaunt about them. The commodity with a small life cycle and with the cheap price attracted the potential buyers. The name China's Apple gave it a positive leap in the mind of the consumer as Apple is always a sought after brand with epitome of perfection.
There is a very interesting thing to be noted about this brand, it was selling itself at a higher price than it was being offered on Flipkart on other sites which primarily sell the second hand stuff among the target market. I think this is only such case in existence. The brand riding on the shoulders of others like Flipkart and now Bharti Airtel is playing safe saving its penny to be spent on the marketing front.
Making the brand a prized possession for those who own it in a flash sale is creating lots of buzz and paving way to strong word of mouth for publicity for others. Other players in this segment will have to really put in great effort to overcome this Chinese dragon otherwise they will burn their hands in its spells of fire.
Some people call it phenomenal and some call it a theft, but at present the brand is hatching golden eggs. The most amazing part is this brand has followed an exceptional growth chart without spending money for the big launch. Despite shipping few defective sets too, it managed to sail through by working on its quick replacement of defective sets. What strategy worked out for it is really important to think about.
Collaborating with the important online player Flipkart, has done wonders for both of them. While other online players like Snapdeal and Amazon can only manage to sell their screen guard or their flip covers, Flipkart gave it a buzz with prior registration and limited stock availability.
Chinese products are anyways a hit among Indian masses. So the buyers had a doubt about the quality of the product as they are famous for cheap price with no assurance of the warranty of the product. Targeting mobile phones worked out as people love to experiment with new devices and flaunt about them. The commodity with a small life cycle and with the cheap price attracted the potential buyers. The name China's Apple gave it a positive leap in the mind of the consumer as Apple is always a sought after brand with epitome of perfection.
There is a very interesting thing to be noted about this brand, it was selling itself at a higher price than it was being offered on Flipkart on other sites which primarily sell the second hand stuff among the target market. I think this is only such case in existence. The brand riding on the shoulders of others like Flipkart and now Bharti Airtel is playing safe saving its penny to be spent on the marketing front.
Making the brand a prized possession for those who own it in a flash sale is creating lots of buzz and paving way to strong word of mouth for publicity for others. Other players in this segment will have to really put in great effort to overcome this Chinese dragon otherwise they will burn their hands in its spells of fire.
